During my three years as a Social Media Assistant at the University of Kansas, I played a key role in elevating the university’s digital presence and student engagement efforts. I led the creation of RFPs and developed strategic content campaigns tailored to audience insights. I collaborated closely with Kansas Athletics and Big 12 partners on campus events, driving both in-person attendance and online engagement. Additionally, I managed the university’s digital brand voice across platforms like Instagram, X (formerly Twitter), Facebook, and TikTok, using Sprout Social to monitor performance and optimize content strategies. A highlight of my role was spearheading the full rebrand and relaunch of the university’s TikTok channel, which significantly boosted student engagement and brand relevance on emerging platforms.